Customer Service is King

Customer Service is King

the importance of customer service at Grafton hotels

Nothing is as important in the service industry as customer service. After all, what good is a product or service if the people purchasing aren’t happy with what they’ve received or the experience they’ve had? At best, they’ll simply never return. At worst, they’ll tell others, and soon word will get around about the poor service, and that’s absolutely detrimental for business.

So when we say we take customer service seriously, we mean it. Perhaps it’s even more important in the hospitality industry than anywhere else, and we are keenly aware of that. And when it comes to customer service, the traditional channels for evaluating how we are doing are very important to us. We really rely on the feedback and comments of our guests and visitors, and we take note of what they say they really like, and what they say we can get better at.

But at Comfort Inn & Suites in Grafton, we like to think we have a unique take on customer service. As owners and managers of our business, we are actively looking for great (and not-so- great) examples of customer service in all areas of our lives. We think there’s always a lesson to be learned and at least something to be applied to how we run our business. For example, if we had a great experience at the mechanic’s shop, we think about exactly what it was that made the experience positive, and we work to see if there is anything we can learn and apply to what we do. Conversely, if we have a terrible experience at the post office, we think about how we were treated or whatever else it was that made for a poor interaction. We actively evaluate and work to avoid those things which contributed to our own bad experiences.

So when you stay with us at Comfort Inn & Suites in Grafton, we think our emphasis on customer service will be very obvious from the moment you arrive. We know you have many choices of where to stay when you visit southeastern Wisconsin, and we work tirelessly to make Comfort Inn & Suites in Grafton your choice every time.